![]() On her wedding day, I acted as the couple's officiant, MC, and day-of coordinator, where I managed the vendors and timeline of the day. In 2016, a close friend who was planning her wedding felt overwhelmed by the process and reached out to me for advice. ![]() At the end of the day, many of my peers would experience buyer's regret, overspend, and ultimately fail to stay within their budgets. At the time, I saw my family and friends booking venues and vendors without much evaluation and consideration of their overall budget. I would reach out to vendors and thoroughly evaluate and compare them based on their portfolio, experience, package options, and testimonials. After planning my own wedding in 2014, I realized I had a knack for this I left my job and went full time once events came back during the pandemic. ![]() While working in corporate, I simultaneously built my wedding-planning business and launched it in October 2018. In June 2021, I was promoted to marketing specialist. Then, I became a senior financial analyst at Analog Devices, a technologies and solutions company, where I worked on multimillion-dollar product-line budgets, forecasting, and project management. My portfolio included a leading pharmaceutical company, IT service companies, a network and communications provider, luxury hotels and resorts chains, and a major defense contractor. I started my career at Willis Towers Watson, a global human-resources consulting firm for Fortune 500 companies. It has been edited for length and clarity. This as-told-to essay is based on a conversation with Lia Bancroft, the 33-year-old owner and lead planner and designer of Lia Bancroft Events.
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